Successful Social Media? You Bet!

The world’s Social Media Reputation Index has finally arrived. What I love about it most is that it’s an index that attempts to benchmark a brand’s popularity. For many of you who have tried to decipher reach recency and satisfaction recency online it’s definitely been a mystery for many of us. Reach is the noise around a brand, and satisfaction is about its popularity.

How many of us really want to know how brands are performing? Pretty much all of us, I’d say.

No big surprise that E-Bay leads the pack followed by Google, Blackberry and Amazon.

Social Media Reputation (SMR) score provides a benchmark to gauge a brands’ popularity. So, essentially you want your audience to stay engaged in your brand but they are are the ones changing the marketing landscape themselves.

So, I pose the question out there to marketers… Why is it such a struggle to get your campaigns off the ground? Many have to deal with disconnected systems and people. Doesn’t this all lead to frustration for the you and ultimately the consumer? Certain types of marketing as we know it have gone by the wayside. But there is a better solution…

The solution is to create a new world of customer engagement. Consumers face inconvenient telephone calls, irrelevant offers, and untargeted mail. By understanding your audience first, you can manage and optimise your campaigns, to engage the individual across multiple channels.

Consumers inboxes are being choked with untargeted email. Isn’t it better to make email a strategic channel? Analyse demographic and behavioral & real time data. Make every message relevant. Make every message count.

Consumers are tired of searching through irrelevant, static websites. Make your website engaging for the individual by understanding them when they visit and allowing your business users to create relevant content to engage them when they are there.

Consumers are talking about brands but brands aren’t listening. When you listen to how your brand is perceived by your audience across the entire social media landscape everything begins to change. Analyze the conversations and then engage in them, and feedback what you learned into your mainstream marketing.

The new world of customer engagement need not be so daunting! Is your brand successful in social media?

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