In today’s economy many people are unsure of what the future looks like, gold and silver skyrocketing and unemployment at an all time high. In this revealing interview, Andrew J Cass, SR VP of Marketing for Carbon Copy Pro shares insights into what needs to take place, and a focus on education about personal finances.

Former New York Rangers

It’s actually a game for winners and losers, depending on the structure the team synergy and the coach, you’ve got a 50-50 chance to make it big or go home. Last night for my Father’s birthday I bought 2 tickets to the Toronto Maple Leafs VS NY Rangers, we used to watch the games religiously together when I was a kid.

The first period I could not help but comment on the sheer laziness of the team, no focus or core directness, just passing the puck around and no one really taking the lead to shoot the damn puck into the net-the object of the game, to win. At one point as I watched it felt like a group of boys were playing toss the ball in the courtyard of their high school playground, boring.

I leaned over and commented to my Dad, “why are they playing so lazy when the other team is killing it?” My Father replied, “Don’t know, they’re just playing a crappy game.” That is when my deeper perspective of the larger whole hit in, my Marketing Mind took over: the Leafs were relying on each other for support and working off of one another, yet no one took the lead, no one showed leadership skills and everyone seemed to be waiting for direction and there was none. The Rangers were playing independently and only passed the puck to another team player when they knew the other guy was positioned strategically to get the shot. Each time a new team player for the NY Rangers came onto the ice and got the puck he had one purpose, get a shot and by the numbers, that is what they were focused on doing consistently. It was amazing to watch and wondered when the Leaf’s were going to wake up to the fact that their ‘team playing’ was actually crippling their overall effectiveness of winning their game.

Marketing & Business Takeaway? Focus on your end result and aim for it, continue to repeat the play until you get the goal. Do not rely on your team to make you successful, you might be waiting a long time, be the key player to yourself, if others like what you are doing, they will take action. Think independently but always remember that you have a support team to back you up who knows how to play the game with you when you show up. Never take business personally, understand the objective and aim for that outcome. Play smart.

Only in the 3rd period did the Leaf’s up their game, mimicking the direct actions that were creating stellar results and energy from their opposing team. But by then, it was too late. The Toronto team began the game waiting for someone or something to take a leadership role, show them how to lead and what to do. The NY team began with their strategy in mind, played hard from the get-go with their goal in mind, win the game by getting the puck into the net.

Does Your Team Win Or Loose? It's Up To You...Think Independently!

Moral of the Hockey Game via Marketing Tactics? Hockey is really not a man’s game, nor is marketing, it’s a strategy with winners and losers, there is no emotion to who wins or looses, what matters is how you play the game to win. Your winning prize: money, freedom, people you adore to work with (your team) and building an empire based on getting the shot=win the game, with pure laser sharp focus.

1. When you act independently only then can you create the results that you are aiming for.

2. Never ever build your team or your business based on needing another person to depend on you or any other person in the team.

3. Build off each persons expertise to create a super powerful one.

4. Internet Marketing is about claiming your freedom and learning what works so you can rock your business and bring it on home.

5. Before you go to bed at night, write down 3-5 things you want to aim to score at before 11:00am. Strategize what is the best course of action to take to get the quickest, most effective results and do it without any attachment to the outcome.

In conclusion: “Follow the leader” does not mean: don’t act or think independently, it means learn from what others do successfully then take it upon yourself to make it your own. Remember: Leaders are created and not born! This is why it is SO important to research who you are going to join in business and as a partner, it will affect your down line, your bottom line-your income and your mindset. Choose someone who has a strong Internet presence, who is creating results and who has a successful mindset that works in harmony with you and your core values.

Example: If you are 50 years old, recently laid off from a corporate job, searching desperately for an online position, do you think teaming up with a 21 year old who does affiliate marketing and has no personal interaction with their clients, when you have been trained and managing a sales team for 12 years is going to work for you? No, you will be searching for someone who is dynamic, team player yet works independently and has a track record of success.

Do your research, figure out who you are attracted to professionally and why…. then make sure to have a short conversation with the individual rather online via Skype, phone or by email. Google the person’s name and see what you come up with, if there are negative articles about that person, remember that in Internet Marketing it’s actually a Marketing tactic and might not be the truth. Find out for yourself, contact the person and make your own decisions based on your interaction and gut feeling.

Remember what you do, how you do it and who you do it with will make all the difference to your life and the lives of the people who you love. Never compromise as you will always end up loosing what you are truly are looking for.

Summation: When you rely on your group (family, business, friends), you rely on every single person and become dependent upon each others strengths and weaknesses. When you act independently and just go for it, the other players will see your actions creating results and this my friend will  leverage the teams playing field.

Ladies & Gents, get your game on, it’s time to play!

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The BP oil spill tragedy, a $20 billion dollar claim is being made by Feinberg that has taken place of f the shores of the Gulf Of Mexico.

It is the nation’s worst offshore oil spill. The well has spewed between 89.3 million and 176.4 million gallons of oil into the Gulf of Mexico, according to federal estimates. The Exxon Valdez spilled about 11 million gallons.

Local businesses have suffered greatly, peoples livelihood has crumbled, summer time vacationers are not around and life as locals have known it for over three generations is depleted and gone.

The BP oil spill claim of 20$ Billion dollars is going to be laid out by Feinberg, a six month compensation for the damage that the BP oil spill has claimed upon Alabama’s livelihood. One thing that is not evident is that it is going to happen over a 4 year period.

The direct relationship of the oil spill  has devastated the real estate market, the fishing industry and the lack of any financial influx from the travel industry, there is none. How can a environmental disaster like this happen in today’s age of technology and scientific advancements?

Why has the oil industry amongst many other industries run by big corp,  not penalized for it’s outlandish irresponsible relationship to the very fiber it depends on to produce  money-the Earth. There must be a legal mandate created that provides the Earth a clear pathway to uphold and respect her boundaries; the elements, that corporations must adhere to IF they are going to extract minerals and substances for the sake of stock holder shares, industry interests and for financial gain.

Why does BP not have in place a security measure for an oil leak? Wouldn’t this be the first thing a huge corporation would be liable against?  Where is the accountability to the Earth, it’s waters, it’s mammals and it’s people?  The Earth has a voice and we are that voice, we can speak for the fish, dolphins, whales, oceanic lifeforms that do not speak our language, it is an inherent birthright to all living beings that we are provided with the basis 5 elements to live and expand by procreation. IF these 5 elements go out of balance, all life is effected-every single organism on the planet refracts from the infrastructure in which it lives. Water is composes 80% of the Earth, 70% of our bodies and right now part of the 80% is being filled with toxins that will not allow the water to breath properly. The implications are devastating, just look to the people of the Amazon and what Chevron Texaco has left for the Ecuadorian people of the Shuar Tribe to clean up.

Recently I was asked what we can do about the oil spill, and this is what I received from Spirit:

“Look to see how much poison you personally put into your bodies every day, the food you ingest, the lack of pure waters, the poison from the pharmaceuticals you ingest, why is the result of seeing the oil into the waters any different from you do daily to your own body?”

Wow, true, very true. Indigenous peoples understand the relationship between water and our very own blood that coarses through our bodies as the same essence, it is the oil of the Earth that is our blood in our body. We use blood to fuel our life, pump blood to our hearts and brains, and the use of oil has been utilized as the same, a energy system to fuel our transportation. BUT, it is a toxic element that is corroding our entire planet.

I want to introduce you to a movie that will shape a new foundation on how you look at the world around you, in every single way. It is a film that is so educational I believe every child from the age of 6 and up should be shown this by their parents and that our very foundation and system of  how we educate, feed ourselves and interact with our environment is expressed through this incredible movie that took over 2 years to find. It is one of the best films to date on our Planet Earth.

Take the time to watch it, your heart will love you for it and the Earth:-0)

I’d love to hear your insights and comments!

I can remember back in grade 6, I made sure that all the geeks were well loved, I had an affinity for their minds, I totally got how their inner world worked. I’m a total geek  and don’t mind sharing my geekdom (is there such a word?) with others, just don’t expect me to sit in front of a video an XBox and play some sci-fi explorer game that would take me 10 months to finish, not my thing.

BUT, start talking about nanotechnology,  super string theory, multi-verses, biomolecular  nanomechanics and the reductionist theory, well – I’m hooked for as long as your intellect can stand it!

Love to have your comments on the implecations of what you believe nanotechnology can do for our immennt near future. It’s already here as you can see and once nanotechnology gets dispersed it is an intellect that I believe humans are not yet intellectially enaged enought to understand the full impact it will have on our world. Think about the sub-species of how you walk down the street see and ant, and choose to squash it, not really thinking or believing you have just killed another life form.  You just do it because your bigger, it’s beneath you and you have to power to do so-without understanding the full ramificaations of a life lost. That ant was a mother, father, child to some other ant, it had siblings and it had order within it’s world. You decided you no longer wanted to see it as it was a pest in the moment-without fully thinking through what your actions have done. This is what nanotechnology is to the human species, all powerful advancement within our reach, yet the implicate order might be squashed like the ant who is unknown to the larger organism.

Author Keith Ferrazzi tells us to forget the myth of the lone professional superhero. In his book “Who’s Got Your Back,” Ferrazzi argues that the true path to success is creating an inner circle of “lifeline relationships” – close relationships with a few trusted advisors who will give you the encouragement, feedback and support you need to reach your fullest potential.

Grow Success Today Radio Show Host Skye King & Dan Pena

Just finished a radio show with Dan Pena, an extremely dynamic and powerful speaker, motivator, and grand master entrepreneur. I’m sharing a video here of Dan so you can get a first hand experience of what this master teacher offers.  I’m seriously impressed and honored to have been able to connect with Dan and get the inside scoop of the Quantum Leap Advantage  Revolutionary Methods for Super Success. After speaking with Mr. Pena, I want to get myself to the Castle Seminar happening on April 18-24 at the Guthrie Castle!
This is and older video, but it gives you a peak into how candid Dan is and the incredible knowledge this man has. Here is a link to his website.

Growing link between social media and small businesses

A new study by Smith School of Business at The University of Maryland on the relationship between small business and social media has concluded that Social Media rates in the U.S. have reached 24%, primarily through Facebook and LinkedIn, an increase of 8% from 2008.

The December 2009 report surveyed 500 small business owners and found that one in five small businesses are have integrated social media into their marketing mix. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn. However only 16% of the business owners surveyed admitted to using Twitter as a customer service channel.

The report also shows that small business owners now believe social media can help them generate leads. While half of surveyed respondents found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers.

Despite there still being a need for traditional advertising and press releases, social sites such as Twitter and Facebook allow a whole new type of communication to take place that has previously been unknown to most businesses. Because of this it is even more important for business to not only get a large number of fans or followers, but also follow through on the opportunity to make more genuine and direct connections with customers.

We are now in the age of open communication, engaged dialogue, and transparency and business success may now have less to do with the size of ad budgets, but on the quality of interactions with customers – especially before these customers forge relationships with your competitors.