‘Good to Great’ Book Review | Global Internet Success
If you want to explore what goes into a company’s transformation from mediocre to excellent ‘Good To Great’ Why Some Companies Make the Leap… and Others Don’t is the truly the book to read. It is based on hard evidence and volumes of data, Jim Collins and his team uncover timeless principles on how the good-to-great companies like Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo produced sustained great results. But it’s not about great results but rather the story about how they achieved enduring greatness. The evolution of these companies were ‘Built to Last’ and showed many valuable insights.
Bear in mind that a lot has changed since the book’s launch in 2001, however, there are still valuable learnings to be had. It’s best to start with what Jim Collins team selected: 2 sets of comparison companies:
a. Direct Comparisons – Companies in the same industry with the same resources and opportunities as the good-to-great group but showed no leap in performance, which were: Upjohn, Silo, Great Western, Warner-Lambert, Scott Paper, A&P, Bethlehem Steel, RJ Reynolds, Addressograph, Eckerd, and Bank of America.
b. Unsustained Comparisons – Companies that made a short-term shift from good to great but failed to maintain the trajectory, namely: Burroughs, Chrysler, Harris, Hasbro, Rubbermaid, and Teledyne
Wisdom In A Nutshell
a. Ten out of eleven good-to-great company leaders or CEOs came from the inside. They were not outsiders hired in to ‘save’ the company. They were either people who worked many years at the company or were members of the family that owned the company.
b. Strategy per se did not separate the good to great companies from the comparison groups.
c. Good-to-great companies focus on what Not to do and what they should stop doing.
d. Technology has nothing to do with the transformation from good to great. It may help accelerate it but is not the cause of it.
e. Mergers and acquisitions do not cause a transformation from good to great.
f. Good-to-great companies paid little attention to managing change or motivating people. Under the right conditions, these problems naturally go away.
g. Good-to-great transformations did not need any new name, tagline, or launch program. The leap was in the performance results, not a revolutionary process.
h. Greatness is not a function of circumstance; it is clearly a matter of conscious choice.
i. Every good-to-great company had “Level 5″ leadership during pivotal transition years, where Level 1 is a Highly Capable Individual, Level 2 is a Contributing Team Member, Level 3 is the Competent Manager, Level 4 is an Effective Leader, and Level 5 is the Executive who builds enduring greatness through a paradoxical blend of personal humility and professional will.
j. Level 5 leaders display a compelling modesty, are self-effacing and understated. In contrast, two thirds of the comparison companies had leaders with gargantuan personal egos that contributed to the demise or continued mediocrity of the company.
k. Level 5 leaders are fanatically driven, infected with an incurable need to produce sustained results. They are resolved to do whatever it takes to make the company great, no matter how big or hard the decisions.
l. One of the most damaging trends in recent history is the tendency (especially of boards of directors) to select dazzling, celebrity leaders and to de-select potential Level 5 leaders.
m. Potential Level 5 leaders exist all around us, we just have to know what to look for.
n. The research team was not looking for Level 5 leadership, but the data was overwhelming and convincing. The Level 5 discovery is an empirical, not ideological, finding.
o. Before answering the “what” questions of vision and strategy, ask first “who” are the right people for the team.
p. Comparison companies used layoffs much more than the good-to-great companies. Although rigorous, the good-to-great companies were never ruthless and did not rely on layoffs or restructuring to improve performance.
q. Good-to-great management teams consist of people who debate vigorously in search of the best answers, yet who unify behind decisions, regardless of parochial interests.
r. There is no link between executive compensation and the shift from good to great. The purpose of compensation is not to ‘motivate’ the right behaviors from the wrong people, but to get and keep the right people in the first place.
s. The old adage “People are your most important asset” is wrong. People are not your most important asset. The right people are.
t. Whether someone is the right person has more to do with character and innate capabilities than specific knowledge, skills or experience.
u. The Hedgehog Concept is a concept that flows from the deep understanding about the intersection of the following three circles:
1. What you can be best in the world at, realistically, and what you cannot be best in the world at
2. What drives your economic engine?
3. What are you deeply passionate about?
v. Discover your core values and purpose beyond simply making money and combine this with the dynamic of preserve the core values – stimulate progress, as shown for example by Disney. They have evolved from making short animated films, to feature length films, to theme parks, to cruises, but their core values of providing happiness to young and old, and not succumbing to cynicism remains strong.
w. Enduring great companies don’t exist merely to deliver returns to shareholders. In a truly great company, profits and cash flow are absolutely essential for life, but they are not the very point of life.
“If you’re doing something you care deeply about and if you believe in it, it’s impossible to imagine not trying to make it great.”
The best news out there today: there is an affordable solution that addresses the issues of wealth, health and wisdom and it’s found in WMI. The amazing people there can show you a brighter future one that is true to yourself, and your family. The programs give you the ability to really love the life that you have and be happy with the life that you have created. For more information please feel free to click on the link for a very special wealth opportunity
What To Say When You Talk To Yourself
Dr. Shad Helmstetter Ph.D. authored the book called What To Say When You Talk To Yourself. It was his belief that we become what we think and tell ourselves. The book is revolutionary and there are quick and easy methods to stop unwanted thinking/behavior patterns. Our goal should be to “erase and replace” our negative thoughts with ones which will build our success.
Karl Bessey of Wealth Masters International recommended this book in the m1 Masters Program, and now I know why. The book is amazing, here’s a sneak peak into its contents. Imagine relying on yourself to optimize your outlook, focus your plans, and keep you on top, in touch, and going for it. Your can do it, by adopting the simple techniques of Self-Talk and understanding the power of key phrases like these:
• I choose my thoughts. No thought, at any time, can dwell in my mind without my permission
• I have talents, skills and abilities–and I’m discovering new talents all the time
• I take time to listen and communicate. I’m patient and understanding, it’s worth working at, and I do
• I focus my attention on the things I can control. If I can’t affect it or direct it–I accept it
• I know what I believe in myself is what I will become–so I believe in the best for myself
The five levels of self-talk are amazing! When you understand the definition of each level it will allow you to recognize what kind of thoughts you are having and how those can work for or against you. This will enable you to move onto higher level of self-talk which will lead you to a more effective and healthier mindset.
Level 1 – Negative Acceptance
The first level of self-talk represents everything from our simplest misgiving to our worst fears. It is when you hesitate, question your capabilities and accept less than you know you could have done if you had only tried. “I can’t” is a perfect example of this level of thinking.
Level 2 – Recognition and Need to Change
This level is characterized by words such as “I need to”, “I ought to” or “I should.” This type of self-talks works against you. It recognizes a problem but creates no solution. For instance, when you say to yourself or to someone else, “I really need to get more organized.” What you are really saying is, “I need to get more organized, but I am not.” When you make a statement like this, it is unconsciously embedded with an unspoken, but it is still a programmed, Level 1 statement of negative self-talk.
Level 3 – Decision to Change
Level 3 self-talk is the first level of self-talk that works for you instead of against you. You recognize the need to change but also you make the decision to do something about it. State a decision in the present tense, as though the change has already taken place. Level 3 is characterized by the phrases such, “I never” or “I no longer.”
Level 4 – The Better You
This is the most effective kind of self-talk. Your thoughts are painting a completely new picture of yourself; the way you really wanted to be. You direct your subconscious to forget all of the negative programming you gave it in the past. You tell yourself you are creating the person you know you can be. “I am organized” or “I eat and live a healthy lifestyle” are some examples of this level.
Level 5 – Universal Affirmation
This level of self-talk has been spoken for thousands of years. It is as old as the Ancient religions that inspired it. It is the self-talk of oneness with God. This level of self-talk speaks of a unity of spirit, a divine and timeless cosmic affinity that transcends all worldly thing and gives meaning to our being. It is the language of those who have conquered their ties to a life of earthbound demand, choose to seek their manifest place in something greater, something beyond the kin of most dwellers but within the reach of their unearthly dream. This level self-talk is characterized by phrases such as, “I am one with the universe and it is one with me.”
When you turn your self-limiting beliefs into challenges it’s not easy. However, once you identify these roadblocks, you find it easier to put your plan into action. Once you create a powerful image of what you want your future to look like, this will become your source of inspiration and motivation. Remember your subconscious is listening…
Overcome Self-limiting Beliefs
Dr. Shad Helmstetter, Ph.D. wrote a book called What To Say When You Talk To Yourself. It was his belief that we become what we think and tell ourselves. The book is revolutionary and there are quick and easy methods to stop unwanted thinking/behavior patterns. How to overcome self-limiting beliefs is one of them. Our goal should be to “erase and replace” our negative thoughts with ones which will build our success.
Karl Bessey of Wealth Masters International recommended this book in the m1 Masters Program, and now I know why. The book is amazing, and here’s somewhat of a sneak peak into its contents. Imagine relying on yourself to optimize your outlook, focus your plans, and keep you on top, in touch, and going for it. You can do it, by adopting the simple techniques of Self-Talk and understanding the power of key phrases like these:
• I choose my thoughts. No thought, at any time, can dwell in my mind without my permission.
• I have talents, skills and abilities – and I’m discovering new talents all the time.
• I take time to listen and communicate. I’m patient and understanding, it’s worth working at, and I do.
• I focus my attention on the things I can control. If I can’t affect it or direct it – I accept it.
• I know what I believe in myself is what I will become – so I believe in the best for myself.
The five levels of self-talk are amazing! When you understand the definition of each level it will allow you to recognize what kind of thoughts you are having and how those can work for or against you. This will enable you to move onto higher level of self-talk which will lead you to a more effective and healthier mindset.
Level 1 – Negative Acceptance
The first level of self-talk represents everything from our simplest misgiving to our worst fears. It is when you hesitate, question your capabilities and accept less than you know you could have done if you had only tried. “I can’t” is a perfect example of this level of thinking.
Level 2 – Recognition and Need to Change
This level is characterized by words such as “I need to”, “I ought to” or “I should.” This type of self-talks works against you. It recognizes a problem but creates no solution. For instance, when you say to yourself or to someone else, “I really need to get more organized.” What you are really saying is, “I need to get more organized, but I am not.” When you make a statement like this, it is unconsciously embedded with an unspoken, but it is still a programmed, Level 1 statement of negative self-talk.
Level 3 – Decision to Change
Level 3 self-talk is the first level of self-talk that works for you instead of against you. You recognize the need to change but also you make the decision to do something about it. State a decision in the present tense, as though the change has already taken place. Level 3 is characterized by the phrases such, “I never” or “I no longer.”
Level 4 – The Better You
This is the most effective kind of self-talk. Your thoughts are painting a completely new picture of yourself; the way you really wanted to be. You direct your subconscious to forget all of the negative programming you gave it in the past. You tell yourself you are creating the person you know you can be. “I am organized” or “I eat and live a healthy lifestyle” are some examples of this level.
Level 5 – Universal Affirmation
This level of self-talk has been spoken for thousands of years. It is as old as the Ancient religions that inspired it. It is the self-talk of oneness with God. This level of self-talk speaks of a unity of spirit, a divine and timeless cosmic affinity that transcends all worldly thing and gives meaning to our being. It is the language of those who have conquered their ties to a life of earthbound demand, choose to seek their manifest place in something greater, something beyond the kin of most dwellers but within the reach of their unearthly dream. This level self-talk is characterized by phrases such as, “I am one with the universe and it is one with me.”
When you turn your self-limiting beliefs into challenges it’s not easy. However, once you identify these roadblocks, you find it easier to put your plan into action. Once you create a powerful image of what you want your future to look like, this will become your source of inspiration and motivation. Remember the subconscious is listening…
The best news out there today: there is an affordable solution that addresses the issues of wealth, health and wisdom and it’s found in WMI. The amazing people there can show you a brighter future one that is true to yourself, and your family. The programs give you the ability to really love the life that you have and be happy with the life that you have created. For more information please feel free to click on the link for a very special wealth opportunity
Lindt’s Unsung Heroes of Autism Contest
Lindt’s Unsung Heroes of Autism contest is nothing short of brilliant. We all know about Lindt, the Master Swiss Chocolatier, but do you know that the contest is honoring everyday people? They are the unsung heroes of autism whose extraordinary efforts have impacted the autism cause. The contest, now in its third year, has garnered attention that’s been nothing short of remarkable.
For more than 165 years, Lindt has been one of the global leaders in creating premium, Swiss chocolate products. Their blog “Lindt Chocolate Unwrapped” launched late Sept of 2010, an industry first. Lindt’s social media campaign educates and engages chocolate lovers via Facebook, Twitter and email. Thomas Linemayr, CEO and President of Lindt USA shared the following “We are excited to share this ‘inside look’ and hope it interests and educates, as well as fosters more two-way conversations with consumers.”
I am so pleased to see the winners of the contest for The 2011 Lindt Unsung Heroes of Autism have been revealed. The winners were awarded with $5,000 and a trip to New York for an awards luncheon at The New York Palace hotel in their honor on March 30 to kick off the month of April, National Autism Awareness Month.
Kerri Duncan of Springfield, Mo. saw the need in her community to provide quality educational opportunities for those with autism. She opened the Rivendale Center for Autism and Institute of Learning in 2000 and now serves as the school’s director. The Center is the only private school for children with autism in southwest Missouri specializing in behavior therapy and intensive individualized instruction and serves 45 students annually.
Connie Erbert of Wichita, Kan. has devoted her entire professional career to improving the lives of those impacted by autism. She’s the director of the Community of Autism Resources and Education program (CARE) at Heartspring, which she founded in 2007. Today, the program is utilized by more than 700 families in the Wichita area and offers consultation services to businesses and school districts. In the spring of 2008, she started the first walk for autism awareness in the Wichita area, which has raised more than $120,000 to date.
Bonnie Gillman of Tustin, Calif., inspired by her 11-year-old grandson, saw a critical role grandparents of children with autism could play in supporting their families. In 2006, Gillman founded the Grandparent Autism Network (GAN), a first-of-its-kind all-volunteer nonprofit organization in Orange County, Calif. dedicated to supporting and providing resources to grandparents of children with autism. Since 2006, she has personally planned and provided 42 cost-free events for GAN’s 800 members, their families, and the 34 communities she serves in the county.
Lindt’s unsung heroes from 2009 included Dr. Rebecca Morrison and Mr. Charles Allen. It was their unwavering commitment to the cause and their dedicated contributions to those impacted by autism. Both were instrumental in starting schools for children with autism spectrum disorders. The Heroes received $5,000 toward their efforts in support of the autism cause and were featured in the June issue of Cookie Magazine.
Unsung heroine Dr. Rebecca Morrison of Westerville, Ohio started the state’s only full inclusion school for children with autism spectrum disorders; (grades 2 through 12). In 1999 Oakstone Academy started with 30 students and today serves over 400.
In 2003, Charles Allen from Round Hill, Virginia, along with three other parents, co-founded the Aurora School to address the needs of students with autism that could not be met within the local school system or in a traditional classroom setting. The Aurora School serves students with autism, developmental delay and other health impairments.
Lindt’s unsung heroes from 2010, the second year of contest recognized Lisa Lane, Elizabeth Ritchie and Elizabeth Scheinberg for their remarkable contributions and dedicated commitment to the cause.
It was Lisa Lane of Greenville, S.C. who helped to establish the Project HOPE Foundation to serve those affected by autism. She has been instrumental in the development and growth of HOPE Academy, a non-profit school.
Anyone who’s remotely familiar with Elizabeth Ritchie of Knoxville, Tenn. knows that she has a strong passion for educating others about autism. She is responsible for securing several grants for autism research and education. Ritchie’s outstanding commitment and energy has generated significant awareness and furthered the support of autism in her community via school programs and Camp Koinonia Foundation and Breakthrough Corporation.
Known as a dedicated volunteer Elizabeth Scheinberg of Newark, Del. has developed several recreational programs for autistic children in the community including “The Merry Otters” swimming program. A member of the community’s school board her sole aim is to ensure special needs programs receive appropriate attention.
Each Unsung Hero received $5,000 toward their efforts in support of the autism cause and they were featured in the June issue of Parents Magazine.
Did you know that autism is the fastest growing serious developmental disability in the U.S., affecting 1 in every 110 American children? More children will be diagnosed with autism this year than with AIDS, diabetes and cancer combined. Lindt’s social media campaign is a viral and interactive campaign that has started to pick up steam; the company will donate to Autism Speaks 10¢ with each purchase of a Lindt Gold Bunny, $1 with every Lindt eCard sent, and $1 with every new Lindt Facebook fan. Sweet!
Deanna Latson speaks about complete nutrition and having a healthy diet right from the start. She’s a health and nutrition expert and one of the many speakers from Wealth Masters that is truly inspirational. Perhaps the most important consideration for children is this: childhood is the time
when dietary habits are established, habits which exert a life-long effect. For the families impacted by autism this could truly be a God send. She provides many great solutions for eating and living a healthier lifestyle that really worked for me… here’s the link to help you or someone you love get started to leading a happier and healthier life based on health and nutrition Grow Your Success Today
5 Secret Strategies of a Millionaire Expert
Just got an email from Frank Kern stating it very clearly, get to know this guy, Brendon Burchard. Frank just bought 2,000 books and for good reason. Watch this video and learn the simple strategies how Brendon has made 4.6 million dollars in 24 months.
Secrets of the Millionaire Mindset With Harv T. Ecker & Skye King
T Harv Eker, awesome man – awesome potential. Anyone who is desiring to be an Internet Marketing Leader must read his book, ” Secrets of The Millionaire Mindset, Mastering The Inner Game of Wealth.” Everyone has a Financial Blueprint and Harv has decoded it, seriously. A weekend at The Millionaire Mindset will rock your world, break open your comfort zones and show you what you are capable of. I left the weekend knowing that I am an empowered individual who can break through self limiting beliefs that weren’t even mine to begin with, but were picked up along the way through my parents subconscious beliefs. ]I give each new team member this book to empower and to inform people of the underlying force of the human conditioning which takes place from a very early stage of life, childhood.
Here is a Wealth Principle outlined throughout Harv’s book: “The habit of managing your money is more important than the amount.” At Wealth Masters International, it is our main priority to educate and inform men and women about the management of their own money and how to invest wisely. Our financial future is based on the actions we take today and WMI and Harv surely bring that to the forefront of financial education and the importance of mastering the balance of wealth, both inner and outer.
I just opened the book to this page, brilliant, love how that happens! “Do you know the definition of an entrepreneur? The definition we use in our program is “a person who solve problems for people at a profit.” That’s right, an entrepreneur is nothing more than a “problem solver.”
So I ask you, would you rather solve problems for more people or fewer people? If you replied more, then you need to start thinking bigger and decide to help massive numbers of people-thousands, even millions. The by-product is that the more people you help, the “richer” you become, mentally, emotionally, spiritually, and definitely financially.”
I caught up with Harv in Toronto on the night he was giving a talk about “The Wealthy Warrior,” to a packed crowd in downtown Toronto. I approached Harv at the conclusion of his one hour talk about the economy, the imminent demise of the American Dollar and how to approach the future, as always #1 key with Harv is set your financial thermostat higher and make sure you have many streams of passive income. The beauty of my business is that it gives me 12 different streams of income not including my primary business, that is a huge leap from just 3 years ago when I was first introduced to Harv’s work.
Here are specific Steps for Change:
Awareness: Consider a specific emotional incident you experienced around money when you were young.
Understanding: Write down how this incident may have affected your current financial life.
Disassociation: Can you see this way of being is only what you learned and isn’t you? Can you see you have a choice in he present moment to be different?
Declaration: Place your hand on your heart and say….”I release my non supportive money experiences from the past and create a new and rich future.” Touch your head and say…
“I have a millionaire mind!” (this is conditioning your subconscious mind) It is very powerful to do this in this location, as Dr. Wayne Dyers states,”You’ll believe it when you see it” For the mind, “you’ll believe it as you think it.” The mind is a very powerful tool, it creates realities and it also destroys them. What is happening in today’s society is that people are reconnecting with their higher mind, the intuitive place within themselves that speaks the truth. The lower mind is the ego mind, the place where thoughts run rampant and explore the negative aspects of life, the little voice inside your head that continues to bring you down. We all have these within us, most are stuck in the lower mind and by stepping outside of your comfort zone your able to dissolve the power and control the ego mind has over you. Personal empowerment happens when you decide you want more, need more and decide to engage in all of your senses to explore the incredible being that you are.
Here are some Wealth Principles from Harv, T–>F –>A=R
Thoughts lead to feelings.
Feelings lead to actions.
Actions lead to results.
At the end of the video is a # that gives you 2 free tickets to any Millionaire Mindset Weekend anywhere in the world. These 2 tickets are valued at $2,590.00 To register go to
Millionaire Mind Book or call toll-free 1-888-6BeRich.
Anyone who’s been to the weekend or a Warrior Weekend, say Aho!..Shine that Light of yours!
Mark Hoverson An Amazing Mentor & Internet Marketing Coach
Having studied Mark Hoverson over the last year and seeing his steady climb to where he is today has given me a bird’s eye view of how powerful, amazing and truly life transforming the Internet really is. Leaders are not born, they are created, and that surely is what has happened to Mark. He was born into the amazing man he is today, knowing deep within that this truly is his calling, to lead others to their own personal empowerment and transformation, he’s come a long way.
I met up with Mark at a recent Master Marketing event in Vegas, not my favorite place, but there we were. See that smile on my face? Want to know why? Throughout life I have set goals for myself to meet certain people from all walks of life, people that I find super interesting and want to work with in some form or capacity. When I decided to go full time in Internet Marketing I took at look who was the game players and who I wanted to learn from and meet personally. Mark was on my list as one of the people whom I really wanted to meet, the integrity this man emulates has left a deep impression upon me. I sensed it the first email I received from him, close to a year ago now. Then I saw him begin to dominate on Google, piss people off with his brilliant business strategies and smirk his way into Internet fame with his genius like videos that capture his beautiful wife, 4 children and their dog throughout their life.
“Marks personality shines with childlike wisdom.”
I placed out my intention to the Universe to meet Mark somewhere, somehow, I left it up to Spirit to make it happen, and it did 4 months later in the Paris Hotel in Vegas. I was smiling not only because I had met him, but because I was deeply grateful for being presented with this opportunity. There he stood as I walked by to get some tea, I turned and put out my hand to shake his and thank him for such an amazing course that he and Jonathan Budd just did in PPC Mastery, I was one of the first students in this 8-week course that was the best trainings I have ever done.
Months before I even considered to join Marks team even though I really didn’t want to join his company, I just wanted to be trained by him. The training videos that I did receive from him left me with goose bumps half the time, they were pure content, wicked marketing strategies and this is what he did weekly with his inner circle, well I wanted to be part of it. His energy and insight into how he worked really intrigued me, I loved his results and at that time, they weren’t even close to where they are today. His words spoke to me, invoked a sense of rythmn that equated itself to a perfect family life, even though he made clear that life is life and there is no such thing as a perfect anything.
See, Mark was living his dream the way he wanted to, he sought out business coaches that could help him overcome his own personal road blocks and forge ahead even when the people around him said no. Why do I admire Mark so much? The strength of conviction that is why. I hear in his story the struggle of so many, I sensed the underlying hunger that drove Mark to strive for his own greatness even when those around him did not believe in what he could create. I see this pattern in so many people, but here’s the key, Mark never ever gave up until he reached his goal, I’m pretty sure he creates new goals all the time based on what he has already completed.
Here is something I’d like to pass along to you, do not seek out a coach just because they have made it, or because they have hundreds of people in their down line or they are a super rock star mega millionaire. Make sure the person you desire to be trained by, grow with and be supported by is the woman or man that you desire to become. Make sure there is some form of energy that attracts you to that person, not by what others say about the person, experience it yourself. Connect with the person, experience the direct impact that person can have in your life, if any. Get on their mailing list, listen to their webinars, connect in anyway that you can, become part of their inner circle.
See, we attract people into our lives as coaches, mentors and leaders so we can harness their wisdom, their life experience and learn from their experiences so we can personally shorten our learning curve. To approach someone as a mentor is stating to the Universe, “I want guidance and support from someone who can reflect back to me what I already know deep within, I just need to be reminded.”
Mark, congratulations on your successes, your children will look back to these days when you were building their future as the days their Father was building a legacy for them. I am proud of you for making your dreams come true.
This is what Internet Marketing is all about, changing peoples lives.
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